How interactive marketing is changing in financial services

Stone, Merlin and Laughlin, Paul (2016) How interactive marketing is changing in financial services. Journal of Research in Interactive Marketing, 10 (4). pp. 338-356.

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Financial services interactive marketing - Final for JRIM.docx - Accepted Version

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Official URL: http://dx.doi.org/10.1108/JRIM-01-2016-0001

Abstract

Purpose – This paper aims to explore the impact of the Internet and related information and communications technology developments on how financial services (FS) are distributed and how customers are managed, in particular, not only how companies can differentiate between “good” and “bad” customers and manage them appropriately but also how customers can be “bad” and escape the consequences. It also explores how changes in information asymmetry between suppliers and customers affects who gains or loses from the relationship between them.

Item Type: Journal Article
School/Department: School of Management and Social Sciences
Depositing User: Merlin Stone
Date Deposited: 05 Apr 2017 07:41
Last Modified: 05 Apr 2017 07:41
URI: http://research.stmarys.ac.uk/id/eprint/1471

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