How do men's magazines talk about penises?

Constructions of masculinity have shifted and changed but the central role of the penis has remained firm. Yet despite the implications for sexual health, there has been very little research on discourses around penises. The messages men receive about their manhood is apparent in articles in men’s magazines. We conducted a discursive analysis of the ways in which penises were discussed in four market leading UK titles: Loaded, Men’s Health, GQ and Attitude. Two broad discourses were identified, termed Laddish and Medicalised, both of which create fear ridden spaces where men are bombarded with unachievable masculine ideals and traumatic examples of mutilated members. We discuss how health psychologists could use the findings to communicate with men about their sexual health needs using this channel.