SCHEMA: Information on marketing and customer engagement performance – reality versus dreams

Stone, Merlin ORCID: https://orcid.org/0000-0003-4687-0629, Woodcock, Neil, Ekinci, Yuksel, Aravopoulou, Eleni ORCID: https://orcid.org/0000-0002-8780-919X and Parnell, Brett (2019) SCHEMA: Information on marketing and customer engagement performance – reality versus dreams. The Bottom Line, 32 (1). pp. 98-116. ISSN 0888-045X DOI: https://doi.org/10.1108/BL-02-2019-0065

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Item Type: Journal Article
Date Deposited: 06 Feb 2019 12:03
URI: https://research.stmarys.ac.uk/id/eprint/2929
School/Department: Department of Business, Law & Society
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