How interactive marketing is changing in financial services

ORCID: https://orcid.org/0000-0003-4687-0629 Stone, Merlin and Laughlin, Paul (2016) How interactive marketing is changing in financial services. Journal of Research in Interactive Marketing, 10 (4). pp. 338-356. DOI: https://doi.org/10.1108/JRIM-01-2016-0001

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Item Type: Journal Article
Date Deposited: 05 Apr 2017 07:41
URI: https://research.stmarys.ac.uk/id/eprint/1471
Related Link: http://dx.doi.org/10.1108/JRIM-01-2016-0001
School/Department: School of Management and Social Sciences
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