How interactive marketing is changing in financial services

Stone, Merlin and Laughlin, Paul (2016) How interactive marketing is changing in financial services. Journal of Research in Interactive Marketing, 10 (4). pp. 338-356. DOI: https://doi.org/10.1108/JRIM-01-2016-0001

Abstract

More information

Item Type: Journal Article
Date Deposited: 05 Apr 2017 07:41
URI: https://research.stmarys.ac.uk/id/eprint/1471
Related Link: http://dx.doi.org/10.1108/JRIM-01-2016-0001
School/Department: School of Management and Social Sciences
Read more

Download

Accepted Version - Text (How interactive marketing is changing in financial services)

Export and Share


Statistics

Altmetrics

Downloads from St Mary's University Open Research Archive

View details