How platforms are transforming customer information management

Stone, Merlin, Aravopoulou, Eleni, ORCID: https://orcid.org/0000-0002-4417-0808 Girardi, Gherardo, Weinzierl, Luisa, Laughlin, Paul, Stott, Ryan Neill and ORCID: https://orcid.org/0000-0003-3494-1303 Todeva, Emanuela (2017) How platforms are transforming customer information management. The Bottom Line, 30 (3). pp. 216-235. ISSN 0888-045X DOI: https://doi.org/10.1108/BL-08-2017-0024

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Item Type: Journal Article
Date Deposited: 31 Aug 2017 09:24
URI: https://research.stmarys.ac.uk/id/eprint/1734
Related Link: https://doi.org/10.1108/BL-08-2017-0024
Uncontrolled Keywords: Customer information, ecosystem, marketing, platform, competitive strategy, information technology, strategy.
School/Department: School of Management and Social Sciences
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