How platforms are transforming customer information management

Stone, Merlin ORCID logoORCID:, Aravopoulou, Eleni ORCID logoORCID:, Girardi, Gherardo ORCID logoORCID:, Weinzierl, Luisa, Laughlin, Paul, Stott, Ryan Neill and Todeva, Emanuela ORCID logoORCID: (2017) How platforms are transforming customer information management. The Bottom Line, 30 (3). pp. 216-235. ISSN 0888-045X DOI:


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Item Type: Journal Article
Date Deposited: 31 Aug 2017 09:24
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Uncontrolled Keywords: Customer information, ecosystem, marketing, platform, competitive strategy, information technology, strategy.
School/Department: School of Management and Social Sciences
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