Competitive marketing intelligence in a digital, data-based world

Stone, Merlin (2015) Competitive marketing intelligence in a digital, data-based world. Journal of Direct, Data and Digital Marketing Practice, 17 (1). pp. 20-29. ISSN 1746-0166 DOI: https://doi.org/10.1057/dddmp.2015.42

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Item Type: Journal Article
Date Deposited: 20 Feb 2018 12:07
URI: https://research.stmarys.ac.uk/id/eprint/2133
Related Link: https://doi.org/10.1057/dddmp.2015.42
Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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