Stone, Merlin ORCID: https://orcid.org/0000-0003-4687-0629
(2015)
Competitive marketing intelligence in a digital, data-based world.
Journal of Direct, Data and Digital Marketing Practice, 17 (1).
pp. 20-29.
ISSN 1746-0166
DOI: https://doi.org/10.1057/dddmp.2015.42
Abstract
More information
Item Type: | Journal Article |
---|---|
Date Deposited: | 20 Feb 2018 12:07 |
URI: | https://research.stmarys.ac.uk/id/eprint/2133 |
Related Link: | https://doi.org/10.1057/dddmp.2015.42 |
Research area: | 658 General management (including Human Resources and Marketing) |
School/Department: | School of Management and Social Sciences |