Business to business competitive marketing: Practice and literature

Stone, Merlin (2016) Business to business competitive marketing: Practice and literature. Journal of Customer Behaviour, 15 (1). pp. 3-14. ISSN 1475-3928 DOI: https://doi.org/10.1362/147539216X14594362873370

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Item Type: Journal Article
Date Deposited: 20 Feb 2018 12:29
URI: https://research.stmarys.ac.uk/id/eprint/2136
Related Link: https://doi.org/10.1362/147539216X14594362873370
Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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