Business to business competitive marketing: Practice and literature

Stone, Merlin ORCID: https://orcid.org/0000-0003-4687-0629 (2016) Business to business competitive marketing: Practice and literature. Journal of Customer Behaviour, 15 (1). pp. 3-14. ISSN 1475-3928 DOI: https://doi.org/10.1362/147539216X14594362873370

Abstract

This article is a personal reflection on a career that combined much practical business to business work with academic positions. The author reflects on which experiences have been most valuable and where the experiences were most closely related to what academics in different fields have written.

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Item Type:	Journal Article
Date Deposited:	20 Feb 2018 12:29
URI:	https://research.stmarys.ac.uk/id/eprint/2136
Related Link:	https://doi.org/10.1362/147539216X14594362873370
Research area:	658 General management (including Human Resources and Marketing)
School/Department:	School of Management and Social Sciences

Business to business competitive marketing: Practice and literature

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