Academic research into marketing: many publications, but little impact?

Hughes, Tim, Stone, Merlin, ORCID: https://orcid.org/0000-0002-8780-919X Aravopoulou, Eleni, Wright, Len Tiu and Machtynger, Liz (2018) Academic research into marketing: many publications, but little impact? Cogent Business & Management, 5 (1). p. 1516108. ISSN 2331-1975 (In Press) DOI: https://doi.org/10.1080/23311975.2018.1516108

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Item Type: Journal Article
Date Deposited: 19 Apr 2018 14:28
URI: https://research.stmarys.ac.uk/id/eprint/2236
Additional Information: Article published as open access at Cogent Business and Management. Full citation: Hughes, T., Stone, M., Aravopoulou, E., Tiu Wright, L., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business & Management, 5(1), 1516108. https://doi.org/10.1080/23311975.2018.1516108
Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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