Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda

Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda. The Bottom Line. ISSN 0888-045X (Submitted)

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Item Type: Journal Article
Date Deposited: 19 Mar 2020 11:07
URI: https://research.stmarys.ac.uk/id/eprint/3892
School/Department: Department of Business, Law & Society
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