Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda

ORCID: https://orcid.org/0000-0003-4687-0629 Stone, Merlin, ORCID: https://orcid.org/0000-0002-8780-919X Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda. The Bottom Line, 33 (2). ISSN 0888-045X

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Item Type: Journal Article
Date Deposited: 19 Mar 2020 11:07
URI: https://research.stmarys.ac.uk/id/eprint/3892
School/Department: Department of Business, Law & Society
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