Sports bra use, preferences and fit issues among exercising females in the US, UK and China

ORCID: https://orcid.org/0000-0001-5538-2171 Brown, Nicola, Burbage, Jenny and ORCID: https://orcid.org/0000-0001-6691-6239 Wakefield-Scurr, Joanna (2020) Sports bra use, preferences and fit issues among exercising females in the US, UK and China. Journal of Fashion Marketing and Management: An International Journal, 25 (3). pp. 511-527. ISSN 1361-2026 DOI: https://doi.org/10.1108/jfmm-05-2020-0084

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Item Type: Journal Article
Date Deposited: 17 Nov 2020 15:02
URI: https://research.stmarys.ac.uk/id/eprint/4444
Related Link: https://doi.org/10.1108/JFMM-05-2020-0084
Additional Information: ** From Crossref journal articles via Jisc Publications Router ** History: epub 09-12-2020; issued 09-12-2020; ppub 29-06-2021.
Uncontrolled Keywords: Marketing, Business and International Management, Consumer behaviour, Consumer preferences, Brands, Sports bra, Bra fit, Bra design, Breasts, International markets, Female apparel
School/Department: Faculty of SHAS
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