Adoption of Big Data Technology for Innovation in B2B Marketing

Len Tiu, Wright, Robin, Robin, Stone, Merlin ORCID: https://orcid.org/0000-0003-4687-0629 and Aravopoulou, Eleni ORCID: https://orcid.org/0000-0002-8780-919X (2019) Adoption of Big Data Technology for Innovation in B2B Marketing. Journal of Business-to-Business Marketing. ISSN 1547-0628

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Item Type: Journal Article
Date Deposited: 11 Jun 2019 13:33
URI: https://research.stmarys.ac.uk/id/eprint/3161
Uncontrolled Keywords: Big data, analytics, innovation, market leadership, businesses, customers, platforms, cloud computing
Research area: 650 Management & auxiliary services
School/Department: Department of Business, Law & Society
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