Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

Stott, Ryan Neill, Stone, Merlin ORCID logoORCID: https://orcid.org/0000-0003-4687-0629 and Fae, Jane (2016) Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other? Journal of Business & Industrial Marketing, 31 (8). pp. 943-954. ISSN 0885-8624 DOI: https://doi.org/10.1108/JBIM-10-2016-267

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Item Type: Journal Article
Date Deposited: 20 Feb 2018 11:45
URI: https://research.stmarys.ac.uk/id/eprint/2132
Related Link: https://doi.org/10.1108/JBIM-10-2016-267
Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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