Stone, Merlin 
ORCID: https://orcid.org/0000-0003-4687-0629, Machtynger, Liz and Machtynger, Jon
(2015)
Managing customer insight creatively through storytelling.
Journal of Direct, Data and Digital Marketing Practice, 17 (2).
pp. 77-83.
ISSN 1746-0166
DOI: https://doi.org/10.1057/dddmp.2015.45
More information
| Item Type: | Journal Article |
|---|---|
| Date Deposited: | 20 Feb 2018 12:15 |
| URI: | https://research.stmarys.ac.uk/id/eprint/2134 |
| Related Link: | https://doi.org/10.1057/dddmp.2015.45 |
| Research area: | 658 General management (including Human Resources and Marketing) |
| School/Department: | School of Management and Social Sciences |