Managing customer insight creatively through storytelling

Stone, Merlin, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17 (2). pp. 77-83. ISSN 1746-0166 DOI:

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Item Type: Journal Article
Date Deposited: 20 Feb 2018 12:15
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Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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