Managing customer insight creatively through storytelling

Stone, Merlin ORCID logoORCID:, Machtynger, Liz and Machtynger, Jon (2015) Managing customer insight creatively through storytelling. Journal of Direct, Data and Digital Marketing Practice, 17 (2). pp. 77-83. ISSN 1746-0166 DOI:

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Item Type: Journal Article
Date Deposited: 20 Feb 2018 12:15
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Research area: 658 General management (including Human Resources and Marketing)
School/Department: School of Management and Social Sciences
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