Exploring the Role of Identity in Motivating Walking Netball Participants

This paper examines the experiences of participants (n = 12) on the England Netball, ‘Walking Netball’ (WN) programme. Previous research has sought to explore participant experiences on programmes similar to WN, suggesting greater social engagement and an increase in desire for life were positive consequences from participation. Semi structured interviews explored the motivations held for participation in the programme with regards to social identity and the affective consequence of participation. Four themes emerged from data analysis; (1) WN as a form of physical activity, (2) collaborative identity, (3) group inclusion, and (4) regulatory routine. Findings suggest that participants on England Netball’s WN programme, are primarily motivated to continue attending WN by the collective identity they experience through being involved in the programme. Further research however on the construction of collective group identity is required to further enable project funders and deliverers in ensuring projects can effectively meet the motivations of their participants.